Men’s Grooming Industry Leader Jump Starts Northeast Expansion with New Fairfax Salon in Mosaic District
Boardroom Salon for Men, the leader in the men’s grooming industry, is opening its first salon in the Washington, D.C. area on Saturday, January 30. Located at 2920 District Avenue, Suite 165, at the Mosaic District in Fairfax, Virginia, this landmark expansion into the National Capital Region marks the Texas-based company’s 42nd salon, with continued plans for growth in 2021.
“Boardroom Salon is thrilled to bring the ultimate grooming experience to Fairfax, our first Washington, D.C. area salon,” said Nicole Morales, Salon Manager at Boardroom Salon for Men Fairfax. “The Mosaic District brings a distinct community atmosphere to Northern Virginians looking for upscale retail, residential, restaurant and entertainment offerings. We look forward to introducing Boardroom with our professional talented stylists and barbers to clients who want an elevated grooming experience in a sophisticated yet still approachable way.”
The idea for Boardroom Salon originated in 2004, when the men’s grooming industry did not yet exist. Husband-and-wife team Bruce and Heather Schultz were inspired by an article featuring men’s grooming in American Way Magazine and predicted significant demand for an upscale salon experience. Within eight months, the idea had come to life with a solidified business plan, location selection, lease and build-out marking the first salon in Southlake, TX, in August 2004. Since then, the brand has become a leader in the industry, expanding to 42 locations across the U.S.
The sophisticated salon features dark wood paneling, a relaxing lounge with oversized leather chairs and a great atmosphere. The company has built a reputation of excellence by providing exceptional hair and shave services for men of all hair types, accompanied with complimentary beverages.
The salon’s signature haircut service, The Benchmark®, includes the following:
- Personal consultation
- Tailored haircut with precision neck shave
- Personalized shampoo + conditioning
- Scalp massage
- Pressure-point facial massage
- Steamed towel
- Paraffin hand dip
- Stress-relieving hand massage
- Expert styling and tips to achieve perfect look every day
Boardroom offers clients the opportunity to purchase One-Month, Six-Month or Annual Memberships, which provides members the freedom of unlimited haircut services, plus 10 percent off all products and services, as well as complimentary referral Benchmark® haircuts to giveaway. Memberships are honored at all Boardroom locations nationwide. In honor of the opening, Boardroom Salon is offering a limited number of Founder’s Memberships, which include exclusive discounts for Fairfax clients. Prior to the salon opening, clients will have the opportunity to purchase the following, for up to $165 in savings:
- Three-Month Express Haircut Membership at the discounted rate of $125
- Three-Month Executive Haircut Membership at $150
While supplies last, Founding Members will also receive a branded Boardroom silver beverage tumbler. You can learn more about the limited time offers at the link, here.
Boardroom is open Monday – Friday from 10 a.m. to 8 p.m., Saturday from 9 a.m. to 6 p.m. and on Sunday from 12 p.m. to 6 p.m. To schedule an appointment, please visit boardroomsalon.com/fairfax. Boardroom is actively seeking applicants for stylists and front of house positions, for information or to apply visit https://boardroomsalon.com/careers/.
For more details on the opening, please visit the Facebook event.
ABOUT BOARDROOM SALON FOR MEN
Since 2004, Boardroom has been the place where men get ready. Boardroom delivers the ultimate relaxed grooming experience for men by providing exceptional haircuts, shaves, and spa services in an elegant and luxurious environment. Boardroom currently has more than 42 locations throughout Arizona, Georgia, Maryland, Oklahoma, Tennessee, Texas and Virginia. For more information, visit boardroomsalon.com or facebook.com/theboardroomsalon.
